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Mustachio

RedFalcon AI came to us with recognition technology and no application. My job was to find it a home. I owned the research, ideation, form development, CAD, and full-scale mock-up.

RedFalcon supplied the AI; the drive base is a Fetch Robotics Freight 100.

The tech could recognize faces, read demographics, and identify products without barcodes. The question was where that mattered most. Whole Foods under OTS was the answer: a system demanding precise counts and constant floor awareness from people already stretched thin. Mustachio takes on the tracking so the staff can do the rest. Not a replacement, an assistant, and one that customers would actually want to approach.

An AI retail assistant robot for a sponsored project in Academy of Art with RedFalcon AI.

Role:

Market Research

Concept sketching

3D modeling

Concept application

Process:

Modeled in Rhino

Rendered in Keyshot

Sponsored by RedFalcon AI

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Over forty concepts, working through proportion, stance, and where the face and screen belonged. Everything from kiosk-like towers to rounded, appliance-adjacent forms, narrowing toward something that could carry a screen at shopper height without reading as a vending machine or a moving billboard. A friendly face was a necessity, not decoration. A customer assistance robot in a grocery aisle is useless if nobody goes near it. 

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