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Me and my Ayam Cemani, An Indonesian breed. 

A little piece of home in the backyard.

My Story

I was born in Palembang, Indonesia. I grew up in Singapore, and later life took me to Seattle and then San Francisco. Design followed me the whole way through, or maybe I followed it.

I was the kind of kid who couldn't leave things alone. Toys, pens, anything with moving parts, I’d take them apart just to see how they worked. I got in trouble for it more than once. It never stopped me.

Almost a decade into my career, that same instinct has only grown with me.

I have better tools now, and I care more about getting things right the first time, about building things that stand the test of time, and about what happens to them long after they leave my hands.

For every broken thing, there’s a design opportunity hiding in plain sight. That’s the whole job, really.

Precision and persuasion

Design has to work on two levels: precise enough to build and compelling enough to win approval. 

Good designs wins trust.

Design storytelling

Every design carries a narrative: a problem faced,

a path taken, a solution found. It doesn't just solve,

it reveals the journey.

Good stories wins hearts.

Material awareness

Material usually dictates the design and feel

of a piece before anything else does.  I think about the full product life cycle, not just looks. 

Good material choices wins longevity

One vision, many disciplines

A strong concept isn't bound to one discipline.

It moves through branding, product, and architecture.

The idea leads, the medium follows.

Good vision and ideas wins consistency.

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